Equilibrium
Funky, urban, fun and, frankly, hard-working gym
We were thrilled when Niko and Jay asked us to help them design their Studio space in Holland Park.
We wanted to reflect the concept for Equilibrium - it had to be funky, urban, fun and, frankly, hard-working. This was not a project where zen was required!
Our concept for Equilibrium was the Mark Ronson/Bruno Mars video for 'Uptown Funk'. We took the colours of the clothes worn by Mars and gritty textures that appeared in the 'uptown New York' of the video. We then spent a lot of time learning about weight-racks, the space required for the TRX equipment to be used fully and such like to make sure the ergonomics of the Studio are spot on. The Studio also has 2 shower rooms and a small kitchen and from what we understand the guys rarely leave it!
Photography by Equilibrium
"Before meeting Anna and Julie we had absolutely no idea how we wanted our studio to look and feel. After a 1 hour sit down with them both, they had drawn the concept out of us with helpful cues and thoughtful suggestions. The result? The top fitness boutique in London attracting celebrities and the top athletes in the city. They helped us utilise a fairly small 1000 sq ft space and capture a colour scheme that to this day motivates everyone that walks in to the place. I couldn’t recommend them strongly enough."
Niko Algeri,
Director, Equilibrium Gym, London